What if play was better?

How would things be different? Less screen time, more creativity. Let’s help our children become independent self-starters who make their own fun.

What is the purpose of play?

What is play? How can we get more of it? And how can we make it better?

A new project from Alexis Ralphs, founder of 100 Toys.

What people are saying about Alexis Ralphs

A really thought-provoking course that has your child at the centre. Some great ideas but also the theory behind the ideas which allows you to adapt to your child and environment easily. Highly recommend!


A Year With My Child is great – informative, interesting and gratifyingly level-headed. I recommend it to everyone.